This ad is for a new sort of the brand Sopiane, which is the most popular cigarette brand among adult Hungarian smokers. According to a 1999 survey 19% of smokers consume this brand. The slogan however is very worrying but not surprising. The main objective of tobacco industry is to suggest that smoking is a unique feeling which cannot be experienced by those who will not do so. It says: "We see differently the world!"
(The use of a contrasting yellow/gold supports the difference.)
Who does not want to find this "Gold"?

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