And the most frequent „ad heroes”…
With regard to the tobacco ad, this is a new member of a Marlboro Adventure Team ad series (Budapest, April-May, 2000).
„Spin you up!” – says the ad. On the bottom, just above the warning label the ad offers a free phone line for more information. If you call the given number you will be informed about the selection criteria for the enrolment in the adventure team.
